Your mission statement is a brief description of your company's purpose and goals. It should be clear, concise, and relevant to your business. While it may seem like a daunting task to write a mission statement, it doesn't have to be. By following a few simple tips, you can create an effective mission statement that will guide your business for years to come.
1. Keep it short and sweet. A good mission statement should be no more than one to three sentences. Any longer, and you run the risk of losing your reader's attention.
2. Focus on what you do best. Your mission statement should highlight what makes your business unique. What do you offer that no one else does? Why should customers choose you over your competitors? Answering these questions will help you zero in on your mission statement's purpose.
3. Keep it relevant. As your business grows and changes, so too should your mission statement. Periodically revisit your statement to make sure it still accurately reflects your company's goals and values. If not, make updates as needed.
Mindy Amita Aisling
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Mindy Amita Aisling, is a professionally trained and board-certified leadership, authenticity, and entrepreneur coach.
Mindy exceeds all requirements set forth by the International Coaching Federation (ICF) for Master Coach certification.
Mindy is also a licensed mediator, communications coach, and conflict resolution practicer. As a mediator, she has worked both in private practice and as a court appointment mediator at her local county courthouse.
Through her innovative approach, she assists clients in examining their limiting beliefs, questioning their assumptions about how the world works, and releasing the notion that they are anything less than perfect. As a result, individuals who work with Mindy cultivate the ability to stand firm in their beliefs, live authentically and decisively, and discover an experience of life that is easy and graceful.
In 2021, Mindy founded How to Be Human and Entreprenerd. These programs have enabled her to share her wisdom and knowledge with a broader audience in service of her vision of helping others live authentic lives This, in turn, has empowered more individuals to lead their most TRUE and COURAGEOUS lives.
When she is not working, Mindy can be found playing outdoors in the beautiful Pacific Northwest, creating art, spending time with friends & family, or with her nose deep in a book.
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