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A Blog for Big-Hearted Overthinkers & Entreprenerds

Canid Commentary & Useful Hacks on Being Human

How to Write an Effective Mission Statement for Your Business (+ Worksheet)

11/1/2022

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How to Write an Effective Mission Statement for Your Business
Your mission statement is a brief description of your company's purpose and goals. It should be clear, concise, and relevant to your business. While it may seem like a daunting task to write a mission statement, it doesn't have to be. By following a few simple tips, you can create an effective mission statement that will guide your business for years to come.
1. Keep it short and sweet. A good mission statement should be no more than one to three sentences. Any longer, and you run the risk of losing your reader's attention.

2. Focus on what you do best. Your mission statement should highlight what makes your business unique. What do you offer that no one else does? Why should customers choose you over your competitors? Answering these questions will help you zero in on your mission statement's purpose.

3. Keep it relevant. As your business grows and changes, so too should your mission statement. Periodically revisit your statement to make sure it still accurately reflects your company's goals and values. If not, make updates as needed.
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4. Make it inspiring. A good mission statement should motivate and inspire both you and your team members to do your best work every day. It should be a rallying cry for everyone in your company, something that gets everyone excited about coming to work each day.

​Click here
to access a free Google Doc worksheet that you can use to write your mission statement, and click here for additional free resources. 

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    Mindy Amita Aisling, is a professionally trained and board-certified leadership, authenticity, and entrepreneur coach.

    Mindy exceeds all requirements set forth by the International Coaching Federation (ICF) for Master Coach certification.

    Mindy is also a licensed mediator, communications coach, and conflict resolution practicer.  As a mediator, she has worked both in private practice and as a court appointment mediator at her local county courthouse.

    Through her innovative approach, she assists clients in examining their limiting beliefs, questioning their assumptions about how the world works, and releasing the notion that they are anything less than perfect. As a result, individuals who work with Mindy cultivate the ability to stand firm in their beliefs, live authentically and decisively, and discover an experience of life that is easy and graceful.

    In 2021, Mindy founded How to Be Human and Entreprenerd. These programs have enabled her to share her wisdom and knowledge with a broader audience in service of her vision of helping others live authentic lives This, in turn, has empowered more individuals to lead their most TRUE and COURAGEOUS lives.

    ​When she is not working, Mindy can be found playing outdoors in the beautiful Pacific Northwest, creating art, spending time with friends & family, or with her nose deep in a book.

    ​You can sign up for her newsletter here.

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  • Coaching
    • 1:1 Coaching
    • Coaching FAQ's
    • Coaching Inquiry
    • ICF Code of Ethics
    • Mediation
  • Courses
    • Live Online Courses >
      • Authenticity Empowerment Series >
        • SHED
        • PLANT
        • ALIGN
        • BUILD
        • LOVE
        • BELIEVE
        • HARVEST
        • BALANCE
        • RESILIENCE
        • BECOME
    • DIY Courses >
      • Before You Begin
      • How to be Human >
        • The Stories We Tell Ourselves
        • Navigating Needs
        • Hacking The Human Brain
    • In-Person Workshops >
      • Business EIntelligence Series
      • Custom Workshops
    • Scholarship Application
  • About
    • Mindy's Personal Story
    • Mindy's Entrepreneurial Journey
    • Mindy's Blog
    • Affiliations
    • Mission & Values
    • Client Testimonials
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  • Entreprenerd
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