How to Write an Effective Mission Statement for Your Business (+ Worksheet)

Your mission statement is a brief description of your company's purpose and goals. It should be clear, concise, and relevant to your business. While it may seem like a daunting task to write a mission statement, it doesn't have to be. By following a few simple tips, you can create an effective mission statement that will guide your business for years to come.

1. Keep it short and sweet. A good mission statement should be no more than one to three sentences. Any longer, and you run the risk of losing your reader's attention.

2. Focus on what you do best. Your mission statement should highlight what makes your business unique. What do you offer that no one else does? Why should customers choose you over your competitors? Answering these questions will help you zero in on your mission statement's purpose.

3. Keep it relevant. As your business grows and changes, so too should your mission statement. Periodically revisit your statement to make sure it still accurately reflects your company's goals and values. If not, make updates as needed.

4. Make it inspiring. A good mission statement should motivate and inspire both you and your team members to do your best work every day. It should be a rallying cry for everyone in your company, something that gets everyone excited about coming to work each day.

​Click here to access a free Google Doc worksheet that you can use to write your mission statement, and click here for additional free resources. 

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