MINDY AMITA AISLING
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A Blog for Big-Hearted Overthinkers

Canid Commentary & Useful Hacks on Being Human

Best DIY Website Builders

5/27/2023

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Best DIY Website Builders | Entreprenerd

Build Your Own Website

Building a website has never been easier, thanks to the emergence of do-it-yourself (DIY) website builders. These intuitive tools empower individuals and businesses to create professional-looking websites without the need for extensive coding or design skills. In this article, we will explore some of the best DIY website builders available today, enabling you to unleash your creativity and establish a strong online presence.
  1. Wix: Wix is renowned for its user-friendly interface and extensive customization options. With its drag-and-drop editor, you can effortlessly create stunning websites from scratch or choose from a wide selection of customizable templates. Wix offers a vast range of features, including e-commerce capabilities, blogging tools, and integrated marketing solutions.  Cost: $16 - $45/mo.
  2. Squarespace: Squarespace is synonymous with modern, sleek designs and is an ideal choice for creative professionals, artists, and photographers. It offers beautifully crafted templates that are highly customizable, providing flexibility in design. Squarespace also offers built-in e-commerce functionality, SEO tools, and analytics to help you optimize your website's performance. Cost: $16 - $49/mo
  3. Weebly: Weebly is an excellent choice for beginners, offering an intuitive drag-and-drop interface and a wide range of templates. It provides robust e-commerce features, allowing you to set up an online store with ease. Weebly also offers integrated marketing tools, SEO features, and reliable hosting, making it a comprehensive DIY website builder. Cost: $0 - $26/mo
  4. Shopify: Focused primarily on e-commerce, Shopify is the go-to platform for creating online stores. It provides an extensive array of professionally designed templates, making it easy to create visually appealing and functional online stores. Shopify offers seamless inventory management, secure payment processing, and advanced marketing tools to drive sales. Cost: $39 - $399/mo
  5. WordPress.com: WordPress.com combines user-friendly functionality with the power and flexibility of the WordPress content management system. It offers a wide selection of templates and plugins, enabling you to create highly customized websites. WordPress.com provides built-in SEO tools, social media integration, and the option to monetize your site through ads or e-commerce. Cost: $0 - $45+/mo
  6. GoDaddy Website Builder: GoDaddy's Website Builder simplifies the website creation process with its user-friendly interface and drag-and-drop functionality. It offers a range of customizable templates and integrates seamlessly with GoDaddy's domain and hosting services. GoDaddy Website Builder also provides marketing tools, e-commerce functionality, and excellent customer support. Cost $9.99 - $199.99/mo
  7. Jimdo: Jimdo is an easy-to-use website builder that emphasizes simplicity and efficiency. It offers a selection of responsive templates and a user-friendly editor that enables quick and hassle-free customization. Jimdo's e-commerce capabilities, blogging features, and SEO optimization tools make it a suitable choice for small businesses and entrepreneurs. Cost: $0 - $14/mo
  8. Webflow: Webflow is a powerful DIY website builder that caters to both beginners and experienced designers. It provides a visual development interface, allowing you to design websites visually while still having control over the underlying code. Webflow offers advanced design customization options, robust e-commerce functionality, and powerful integrations. Cost: $0 - $212/mo

With the plethora of DIY website builders available today, building a stunning website has never been more accessible. Whether you are a creative professional, a small business owner, or an aspiring blogger, these tools offer the flexibility, functionality, and ease of use needed to bring your vision to life. Consider your specific needs, explore the features and templates offered by each platform, and embark on your website-building journey with confidence. Unleash your creativity and establish a compelling online presence with the best DIY website builder that suits your goals and aspirations.

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Creating Authentic Marketing

4/4/2023

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Creating Authentic Marketing
In today’s world of digital marketing, it is essential to stand out from the competition. Doing so implies that your business has something unique to offer and it also helps customers trust in your product or service. One way for businesses to capture potential customers’ attention is to focus on crafting an authentic message. No matter how large or small, every business can benefit from being more genuine in their marketing efforts. 

Focus on What Sets You Apart From the Competition 
It can be hard to differentiate yourself from other businesses, especially if you are selling similar products or services. To set yourself apart, emphasize what makes your business unique and special. This could mean highlighting a specific aspect of your product, such as its sustainability, or focusing on customer service as a key differentiator. Whatever it may be, make sure that you are clear about why someone should choose you over another business. 

Humanize Your Brand 
It is always important to create personalized content that speaks directly to the needs of your customers. For example, instead of creating generic ads for mass consumption, make sure that you are specifically targeting individuals who will likely be interested in what your company has to offer. This means taking into account factors such as age range, geographic location, gender identity and interests when crafting marketing materials.  Additionally, you should use language that conveys warmth and understanding rather than sounding too formal or corporate. Showing off the human side of your brand will help create an emotional connection with potential customers which can lead them down the path towards conversion.  

Eliminate Vague Messaging 
When creating content for potential customers, make sure that you get straight to the point without any superfluous language or vague messages. People do not have much time these days so they want their questions answered quickly and efficiently without having to read too much text or search through too many images/videos etc.. Make sure that each element of your content conveys a strong message with minimal effort required from viewers/listeners/readers etc.. Furthermore, ensure that all messaging is consistent across all platforms – this could mean using similar color schemes and logos throughout so people easily recognize who you are even if they have never interacted with your company before!  

Authenticity matters more than ever when it comes to marketing today's digital world. These tips will help ensure success in capturing the attention of potential customers! With these tips in mind, businesses can start making their marketing more authentic today.
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How to Write an Effective Mission Statement for Your Business (+ Worksheet)

11/1/2022

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How to Write an Effective Mission Statement for Your Business
Your mission statement is a brief description of your company's purpose and goals. It should be clear, concise, and relevant to your business. While it may seem like a daunting task to write a mission statement, it doesn't have to be. By following a few simple tips, you can create an effective mission statement that will guide your business for years to come.
1. Keep it short and sweet. A good mission statement should be no more than one to three sentences. Any longer, and you run the risk of losing your reader's attention.

2. Focus on what you do best. Your mission statement should highlight what makes your business unique. What do you offer that no one else does? Why should customers choose you over your competitors? Answering these questions will help you zero in on your mission statement's purpose.

3. Keep it relevant. As your business grows and changes, so too should your mission statement. Periodically revisit your statement to make sure it still accurately reflects your company's goals and values. If not, make updates as needed.
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4. Make it inspiring. A good mission statement should motivate and inspire both you and your team members to do your best work every day. It should be a rallying cry for everyone in your company, something that gets everyone excited about coming to work each day.

​Click here
to access a free Google Doc worksheet that you can use to write your mission statement, and click here for additional free resources. 

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 Related Blogs:
Authentic Marketing & Why It Matters
Defining Your Values | For Life & Business
Custom Workshop Development for Organizations
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Authentic Marketing & Why It Matters

10/11/2022

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Authentic Marketing & Why It Matters
Have you ever heard marketing like this:

"Call within the next 20 minutes, because we can't do this all day."
"This products is so great, it sales itself!"
"What is it gonna take to get you to buy today?"
​"Our prices have never been lower!"

Cringe..... ugh, don't these just make the pit of your stomach hurt?  It doesn't have to be this way.  There is a way of communicating with your customer that is authentic and heart-centered.  
Many entrepreneurs that I know often struggle between doing marketing that feels good (but doesn't work) and doing marketing that works (but doesn't feel good).  

Let's begin by exploring just want marketing is.  Merriam Webster Dictionary says that marketing is: "the process or technique of promoting selling, and distributing a product of service".  Okay, that doesn't sound bad in and of itself.  Wikipedia says that marketing is: "the process of exploring, creating, and delivering value to meet the needs of a target market."  Hmmm.  That actually sounds like a good thing.

If you're an entrepreneur, you want to be of service. You're in the game to meet a need.  If that is true, you must be able to tell your clients about how you can do that.  Imagine for a moment, a scenario where there was an incredible product or service that could truly help people, but because the company had no comfort around marketing, people continued to suffer.  That would be tragic indeed. 

You have something to offer.  You've put blood, sweat and tears into bringing your product or service to the marketplace.  If you want to honor all of the effort that brought you to this point in your journey, you must market yourself.  It is your duty.  So really, marketing is about meeting a client's need and honoring yourself & your creation (your product or service).   Those are two authentically beautiful things that I can totally get behind.  
Marketing is about communication, and communication is one of my all-time favorite topics.  The root of the word "communication" in Latin is communicare, which means to share, or to make common (Weekly, 1967).  Communication is defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000).  I love the way that feels... "the process of understanding and sharing meaning".   Mmmm, that feels good.  Let's explore that deeper and discover how that relates to marketing.  

Process refers to a dynamic activity, this means that in marketing is about both you and the prospective client.  Many of us perceive marketing as chasing someone down and pressuring them, or forcing them, into purchasing our product or service. When we look at it more as a give and take, a relationship, a dynamic activity - than it begins to take on a different look and feel.  

Understanding is to perceive and relate.  In marketing, this means that we are holding prospective clients as able, we are trusting them to know their needs and make their own decisions.  It means that we are sharing ourselves, our gifts, talents and our expertise.  It means that we are genuinely curious, and that we don't have an agenda for the other person. 

Sharing is the cornerstone of good marketing.  I love vocabulary.com's definition of sharing: to use it or enjoy it with others.  If you have a product or service and you approach a possible client from a heart of wanting to enjoy it with them, that is an expansive place to start.

​Meaning is what we share through communication. In marketing, it is helping the client understand why what you have to offer is important, useful, and provides purpose.  
It is possible for you to develop a positive, rich and beautiful relationship with marketing.  Marketing doesn't have to be icky or cringeworthy.  It can be an act of self-care, an act of service, it can be playful, and it can connect you with your tribe.  Marketing is just another skill and one you can master whenever you choose to. 
For more on this topic, check out the work of Tad Hargrave, founder of Marketing for Hippies, Ethical Marketing for Uncertain Times (I love the work this man is doing!) and Mark Silver, founder of Heart of Business, Inc.
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    Mindy Amita Aisling

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    Mindy Amita Aisling, is a professionally trained and board-certified leadership, authenticity, and entrepreneur coach.

    Mindy exceeds all requirements set forth by the International Coaching Federation (ICF) for Master Coach certification.

    Mindy is also a licensed mediator, communications coach, and conflict resolution practicer.  As a mediator, she has worked both in private practice and as a court appointment mediator at her local county courthouse.

    Through her innovative approach, she assists clients in examining their limiting beliefs, questioning their assumptions about how the world works, and releasing the notion that they are anything less than perfect. As a result, individuals who work with Mindy cultivate the ability to stand firm in their beliefs, live authentically and decisively, and discover an experience of life that is easy and graceful.

    In 2021, Mindy founded How to Be Human and Entreprenerd. These programs have enabled her to share her wisdom and knowledge with a broader audience in service of her vision of helping others live authentic lives This, in turn, has empowered more individuals to lead their most TRUE and COURAGEOUS lives.

    ​When she is not working, Mindy can be found playing outdoors in the beautiful Pacific Northwest, creating art, spending time with friends & family, or with her nose deep in a book.

    ​You can sign up for her newsletter here.

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  • Coaching
    • What to Expect | The Coaching Relationship
    • Authentic Career | Coaching
    • Authentic Marriage | Coaching
    • Authentic Life | Coaching
    • Authentic Neurodivergent | Coaching
    • Coaching FAQ's
    • Coaching Inquiry
    • ICF Code of Ethics
    • Coaching Agreement
    • Mediation
  • Courses
    • Live Online Courses >
      • Authenticity Empowerment Series >
        • SHED
        • ENVISION
        • ALIGN
        • FOUNDATION
        • LOVE
        • CONFIDENCE
        • COURAGE
        • HARMONY
        • RESILIENCE
        • INTEGRATE
    • DIY Courses >
      • How to be Human >
        • Before You Begin
        • The Stories We Tell Ourselves
        • Navigating Needs
        • Hacking The Human Brain
    • In-Person Workshops >
      • Business EIntelligence Series
      • Custom Workshops
    • Scholarship Application
  • About
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    • Entrepreneurial Journey
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