In the ever-evolving realm of entrepreneurship, where success is often defined by the ability to stand out in the digital crowd, mastering the art of social media and marketing is nothing short of a strategic imperative. Yet, amid the plethora of best practices, expert advice, and trending tactics, there exists a powerful truth: authenticity is the linchpin of effective engagement.
As an entrepreneur, navigating the labyrinth of social media can be both exhilarating and overwhelming, but fear not—I am here to share my own tried-and-true process, not as a one-size-fits-all solution, but as a canvas for you to paint your unique entrepreneurial masterpiece. In this journey, we'll explore how crafting an authentic approach to social media and marketing can not only elevate your business but also resonate with the heart of your audience.
Part 1 - Know Your "Focus Zone Recipe"
In the intricate dance of professional productivity, the importance of having your own unique "focus recipe" cannot be overstated. Like a skilled chef crafting a signature dish, honing in on the specific ingredients that cultivate your concentration is key to optimizing the precious hours dedicated to your work. Recognizing the nuances of your attention span, energy levels, and personal preferences creates a bespoke strategy tailored to your cognitive rhythm. This personalized focus recipe not only enhances efficiency but also fosters a sustainable approach to tackling tasks. In a world inundated with distractions, understanding and refining your own focus recipe becomes the secret sauce that transforms mere time commitment into a symphony of productivity and accomplishment.
Part 2 - Know Your Process & Use it Repetitively
After I set up my "focus zone", I use my own unique process to get my content out. I have this process written down, and I use the same process every single time. In the beginning, it will take longer, but as you build your templates and use the exact same steps each time, you'll get really fast at doing it. This stuff took me an entire day when I first started, now it only takes a few hours.
What I Gained
Now, with a 2.5ish hour investment, I have the following marketing:
📈 IG post
📈 IG story with a link to my article
📈 IG SEO
📈 Medium Article with link to my website and my YouTube
📈 Medium SEO for the article title, keywords, and any images I've included in the article (Alt text)
📈 YouTube video with a link to my article and my website
📈 YouTube SEO for my title and my keywords
📈 TikTok video
📈 TikTok SEO
📈 Pinterest Video with link to my article and website
📈 Pinterest SEO for the title, keywords, and alt text.
📈 FB Post
📈 FB Story with a link to my article
📈 FB SEO
In two weeks when the "new article" graphic goes live:
📈 FB Post
📈 FB Story with a link to my article
📈 IG Post
📈 IG Story with a link to my article
📈 Sometimes I also the post the same content onto a Google Updates as well
I try to do this 2-3 times per week, or 5-8 hours per week. Then, for my remaining social media, I schedule simple things like graphics, photos, and quotes for everyday posts with Meta. So that means every week, there are 45 - 60 "touches" from my business to the internet (by biggest marketing tool) - and not just social media. I'm also writing 3 articles per week to build trust with future clients.
A Few More Tips
👉 Sometimes, I also schedule a FB post 2-3 months out with a direct link the article - utilizing the same content again for another "touch".
👉 Sometimes, I take 2-3 quotes from the article and use my Canva "quote template" to build another entire set of reels and posts on my social media channel from the same article! Articles can also be used to great graphics and just cutting and pasting the same text! I link them all back to the same original piece of content.
👉 As I expand my conversation with my public community on this topic, I'll be able to go back and add new additional links to old blogs and articles, making them even more SEO rich!
👉 You can also include (or go back and add) additional photos and graphics in your articles and blogs, and give a unique Alt Text to each, making your SEO for each article even better!
Oh, and I...
⭐Alternate between articles on Medium and articles on my website blog, so that half the links are driving traffic directly to my website.
⭐Make an income from Medium: https://medium.com/creators-hub/interested-in-writing-on-medium-start-here-8b8191cb6618
The best part of having a process that is unique to me is that is allows all of my creations to be in-the-flow and aligned with my authentic messaging. Today, it has been fun and rewarding to follow the initial feelings of struggle that I had this morning with my own ADHD brain into a series of marketing tools. Go with the flow rather than against the flow! Follow what is happening for you in your world of living and learning - there is tons of good, juicy content there.
In the dynamic landscape of business, crafting a comprehensive marketing strategy is akin to weaving a strategic web that goes beyond mere outreach – it's about cultivating meaningful connections. By utilizing a diverse array of marketing tools, you're not just casting a net; you're intricately crafting a web designed to capture the attention and interest of your ideal clients. This multifaceted approach creates a synergistic effect, ensuring that your message resonates across platforms, reaching your audience where they are most receptive. In doing so, you're not just building a clientele; you're fostering win/win relationships, where your unique value proposition aligns seamlessly with the needs of your clients. As the threads of your marketing web interlace, you're not only expanding your reach but creating a foundation for lasting and mutually beneficial connections in the ever-evolving tapestry of business.
Mindy Amita Aisling
Authenticity Empowerment Coaching for Big-Hearted Overthinkers
Mindy Amita Aisling
Life Coaching for Big-Hearted Overthinkers & Entreprenerds
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Mindy Amita Aisling, is a professionally trained and board-certified leadership, authenticity, and entrepreneur coach.
Mindy exceeds all requirements set forth by the International Coaching Federation (ICF) for Master Coach certification.
Mindy is also a licensed mediator, communications coach, and conflict resolution practicer. As a mediator, she has worked both in private practice and as a court appointment mediator at her local county courthouse.
Through her innovative approach, she assists clients in examining their limiting beliefs, questioning their assumptions about how the world works, and releasing the notion that they are anything less than perfect. As a result, individuals who work with Mindy cultivate the ability to stand firm in their beliefs, live authentically and decisively, and discover an experience of life that is easy and graceful.
In 2021, Mindy founded How to Be Human and Entreprenerd. These programs have enabled her to share her wisdom and knowledge with a broader audience in service of her vision of helping others live authentic lives This, in turn, has empowered more individuals to lead their most TRUE and COURAGEOUS lives.
When she is not working, Mindy can be found playing outdoors in the beautiful Pacific Northwest, creating art, spending time with friends & family, or with her nose deep in a book.
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