Social Media Management
Having a social media presence is one of the most important things that you can do for your business. I'd love to assist you in building valuable connections with your customers and community through social media. Note: this is not your average marketing agency. I specialize in working with creatives, solopreneurs, small businesses, and mom and pop shops from an authentic and nurturing space. I offer small businesses full ownership of their platforms and content, absolute flexibility with my skills and services, training when/if your business desires to bring any elements of my work in-house, and sliding scale rates & win/win packages to fit every single business. I do this because I love small business, I have recognized a gap in support services for small businesses, and I want to contribute to expanding the small business success in communities across the country.
Social Media Support includes the following aspects:
Based on the needs of your business, I can take care of all the above aspects, or only some of them. We'll sit down together and discuss your unique business, the skill sets available in house (owner & staff), and optimize an affordable package just for you and your business.
Social Media Support includes the following aspects:
- Set-up
- Posting
- Engagement
- Content Development
- Graphic Creation
- Photography/Videography
- Training
- Reports & Analytics
Based on the needs of your business, I can take care of all the above aspects, or only some of them. We'll sit down together and discuss your unique business, the skill sets available in house (owner & staff), and optimize an affordable package just for you and your business.
Social Media Set-up
I am happy to create social media profiles from scratch, optimize current profiles, link multiple profiles, or set up automatic posting for your profiles. When it comes to logistical social media tasks, I am happy to deliver the services you require, or sit with you (remote or in-person) and show you how to navigate social media set up and optimization.
I am happy to create social media profiles from scratch, optimize current profiles, link multiple profiles, or set up automatic posting for your profiles. When it comes to logistical social media tasks, I am happy to deliver the services you require, or sit with you (remote or in-person) and show you how to navigate social media set up and optimization.
Social Media Posting
Social media posting can cost anywhere from $100 to $1,000+ dollars per month depending on how many platforms you have, and how often you'd like to post. Social media posting can include:
Social media posting can cost anywhere from $100 to $1,000+ dollars per month depending on how many platforms you have, and how often you'd like to post. Social media posting can include:
- Creating a social media vision to drive brand discovery and customer engagement
- Developing a content calendar that supports brand identity while tapping into seasonal moments and appropriate trends
- Building campaigns to align with various specific brand or product strategies
- Publishing content to connect, educate, and increase brand exposure
- Scheduling a month (or more) of content to automatically post at a specific date and time
- Researching & using relevant hashtags
- Exploring social media trends and competitor activity to evolve highly relevant social content
Social Media Engagement
Social media engagement can cost anywhere from $100 to $1,000+ dollars per month depending on how many platforms you have, and how often you'd like to engage. Social media engagement can include:
Social media engagement can cost anywhere from $100 to $1,000+ dollars per month depending on how many platforms you have, and how often you'd like to engage. Social media engagement can include:
- Connecting with current and prospective customers, actively replying to brand mentions, questions, reviews, and complaints across social platforms
- Connecting with influencers to broaden the reach of your content
- Interacting with other accounts identified as connected to your brand development
- Implementing social media monitoring techniques to capture and raise awareness of relevant conversations and news
- Engaging in online conversations to establish a voice in identified communities, niches, and marketplaces
Social Media Content Development
Social media content development can cost anywhere from $100 to $1,000+ dollars per month depending on how many platforms you have, and the required depth of content. Think of content development as the "look and feel" of your social media channels. Social media content creation can include:
Social media content development can cost anywhere from $100 to $1,000+ dollars per month depending on how many platforms you have, and the required depth of content. Think of content development as the "look and feel" of your social media channels. Social media content creation can include:
- Sizing photos and posts to the appropriate size for various social media platforms
- Establishing & implementing a desired preset so that all photos look and feel the same across social media platforms
- Overlaying or framing photos and posts with company logo and desired information (website, phone or social handles)
- Sourcing royalty free images and videos
- Writing the text to accompany the posted photo or graphic
Social Media Graphic Creation
Social media graphic creation can cost anywhere from $100 to $1,000+ dollars per month depending on how many platforms you have, and the requested designs. All graphics will be created using your branding (text type, colors, etc.) Social media graphic creation can include:
Social media graphic creation can cost anywhere from $100 to $1,000+ dollars per month depending on how many platforms you have, and the requested designs. All graphics will be created using your branding (text type, colors, etc.) Social media graphic creation can include:
- Quotes
- Memes
- Charts & Graphs
- Games & Challenges
- Steps
- Features
- Reviews
- Q & A
Photography & Videography
Please request a quote if you want to add photography to your social media package. If photography is not included in your social media bid, the assumption is that you are supplying all of the photo images for your posts.
If you are interested in adding video production for YouTube or social media channels, including Instagram reels and stories, please request a custom quote. This quote can include both recording video footage or just producing video that you have recorded.
Please request a quote if you want to add photography to your social media package. If photography is not included in your social media bid, the assumption is that you are supplying all of the photo images for your posts.
If you are interested in adding video production for YouTube or social media channels, including Instagram reels and stories, please request a custom quote. This quote can include both recording video footage or just producing video that you have recorded.
Training
I am happy to train you and/or your staff on any of the aspects of social media described on this page. Please contact me for a training quote.
I am happy to train you and/or your staff on any of the aspects of social media described on this page. Please contact me for a training quote.
Reports & Analytics
Reviewing your social media reports and analytics is a valuable tool in continuing to increase the effectiveness of your social media marketing plan. I can provide you with reports, or train you on how to access your reports. Social media reporting and analytics can include:
Reviewing your social media reports and analytics is a valuable tool in continuing to increase the effectiveness of your social media marketing plan. I can provide you with reports, or train you on how to access your reports. Social media reporting and analytics can include:
- Setting benchmarks and goals using platform analytics to monitor progress of campaigns
- Pivoting social media strategies by measuring and reporting on key metrics
- Measuring impact of social media to improve effectiveness of overall marketing efforts
- Reviewing multiple KPIs for social media strategies, driving results towards business goals